Lecturer

prof. Maria Chiarvesio maria.chiarvesio@uniud.it

Credits

6 CFU

Department

Department of Economics and Statistics

Course aims

Globalization opens many opportunities and threats which, to be managed, ask managers and entrepreneurs to deal with a growing number of decision about strategies across national boundaries. The course aims at providing a conceptual framework to get oriented and work in the international business context.

The course will focus on the fundamental concepts of the international business environment, on the role of international forces, on international strategies and on basic issues of international marketing.

Assessment Methods

The final evaluation is based on a written exam. For students attending the course could be organized class activities and/or group works.

Bibliography

The detailed syllabus, textbook and selected readings will be indicated at the beginning of the course.
Information will be published on Materiale didattico